Breakfast Sandwiches Take Over Fast Food
Breakfast sandwiches are a quick, easy format for quick-service and fast-casual concepts to show off a bit of brand flair while offering a convenient on-the-go breakfast for guests. “Breakfast sandwiches are evolving and following the trend of the burger industry, in my opinion, taking a platform of an egg, bacon, and cheese sandwich and putting a brand-personality twist on it,” says Hal Olsen, vice president of culinary R&D for SMS Brands, which owns NYC Bagel & Sandwich Shop.
Typically, these sandwiches — whether presented in a biscuit, waffle, bun, or bagel — are well contained and hold their heat for the morning commute. To keep guests coming back on a regular basis, brands today aim to create tasty breakfast sandwiches with outside-the-box flavors, signature sauces and spreads, and options galore for the health-minded consumer.
NYC Bagel & Sandwich Shop brand is innovating the vehicle on which they present breakfast sandwiches. for example, let’s offer a Belgian waffle sandwiches. This New Sandwich item will be launched in the first quarter of 2020 , features sweet caramelized maple sugar bacon, egg, and American cheese sandwiched between golden Belgian waffles. Likewise, the brand’s Signature Breakfast Sandwich brings together sweet and spicy brown-sugar-maple bacon, egg, and cheese on a croissant.
NYC Bagel Franchise. is always experimenting with hybrid or bialy bagels, adding unique toppings — like hash browns, green chilies, jalapeño, cheeses, and bacon — to amp up the sandwich’s flavor.
Not only do customers demand ease of service from quick-serve concepts at breakfast, but they also want products that are high in flavor and freshly prepared. “[It’s] all the things customers enjoy about going out for brunch on the weekends without the two-hour wait times and $80–$100 check,” says NYC’ s Olsen.
NYC Bagel Franchise also has health on the mind with the introduction of the Power Breakfast Sandwich, which features a veggie egg white omelet with turkey sausage and American cheese on a multigrain sandwich bread topped with seeds and rolled oats at a mere 370 calories.